What Wearable Technology Means for the Future of Advertising

Posted: January 9th, 2014

CES, the Consumer Electronics Show being held in Las Vegas this week allows the public to get a glimpse at the hundreds of thousands of consumer technology products their respective manufactures anticipate hitting store shelves over the next twelve months. Wearable technology is without a doubt the poster child of this year’s show- with products […]


Engaging With Your Fans in Between Releases

Posted: April 16th, 2013

Ongoing franchises… How can you keep your fans interested between releases?  3 tips to keeping the “spark” alive between you and your fans You have accomplished a great deal by being a part of a successful franchise.  So how do you keep the fan love flame burning while you are working on your next installment?  […]


Elder Scrolls Online Food Truck – Michigan State University

Posted: April 4th, 2013

The Elder Scrolls Online Food Truck to Pass out FREE food at Michigan State University!   WHAT: The Elder Scrolls® Online Food Truck will be at Michigan State University to distribute *FREE* food and giveaways to hungry fans and students. Complimentary fare will include Pressed Eidarmelt (Nordic Jarlsberg Grilled Cheese) with a choice of three specialty […]


Tablets Beat Out Smartphones For Branding Campaigns

Posted: March 27th, 2013

Who would have thought that the day would come where smartphones were outdone by their bigger traveling companion cousin? That day is now, as tablets are outperforming smartphones by a whopping 250% for branding campaigns on click through rates. They are also dominating on direct response campaigns. This information comes from Adfonic’s ad impressions platform […]


Reaching your Target Audience

Posted: March 19th, 2013

After all of your blood, sweat and tears you put into your product or service, how are you going to focus on a target market to reach your goals for your business? The first part is easy; know who your audience is. Not everyone cares about every product or service equally. Who do you think […]